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Diploma in Social Media Marketing

KEY FACTS
COURSE TITLE UCC Diploma in Social Media Marketing
CODE CED112
TOTAL CREDITS 4
DURATION 5 Months to 1 Year/ Self-Paced
TOTAL HOURS 70
PRE-REQUISITES None / Open Entry
AFFILIATES NORTHWESTERN UNIVERSITY AND COURSERA
START-DATE On-Demand ie. Anytime
FORMAT Online, On-Demand Video Courses
COST

USD $405 or JMD $56,000

RATIONALE
In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. Expand your online audience and establish your social brand in five Specialized courses. Start anytime, learn at your own pace and complete in up to one (1) year maximum. Have the skills to start your new job in 5 months or less by studying 10 hours weekly.

 This Specialization is designed for all professionals who would benefit from a more effective social marketing strategy, including business, government, and not-for-profit executives; marketing, PR and customer service managers; and entrepreneurs. No background knowledge is required.

COURSE DESCRIPTION
In this program you will learn how to leverage a variety of social media platforms, including blogs, social networks, private virtual communities, passion sites, and video sites, to achieve business and organizational goals. You will be able to identify influencers and experts within a social community, develop targeted strategies and content to engage those communities, and track your success through social monitoring and real-time analytics.

In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate.

SUMMARY OF CONTENT
Unit 1 What is Social? (Northwestern University via Coursera) 12 hours
Unit 2 The Importance of Listening (Northwestern University via Coursera) 16 hours
Unit 3 Engagement & Nurture Marketing Strategies (Northwestern University via Coursera) 12 hours
Unit 4

Content, Advertising & Social IMC (Northwestern University via Coursera)

12 hours
Unit 5 The Business of Social (Northwestern University via Coursera) 8 hours
Unit 6 Capstone Project (Northwestern University via Coursera)  10 hours
COURSE PARTICIPATION

Course Name

Audit Course/s Option

Online Course Exam (USD)

UCC Proctored Exam Fee (JMD)

Unit 1

Open Entry

$45

$8,000

Unit 2

Open Entry

$45

$8,000

Unit 3

Open Entry

$45

$8,000

Unit 4

Open Entry

$45

$8,000

Unit 5

Open Entry

$45

$8,000

Unit 6

Not Offered

$45

$16,000

Professional Diploma

Not Applicable

$405

$56,000

*Supporting documents may be required to validate issuance of a professional diploma where all course exams have been completed online. Exam fees are subject to change without notice.

View Syllabus & Fact Sheet
Apply for this programme Frequently Asked Questions - On-Demand Diplomas