Introduction to Search Engine Optimization

On-Demand Professional Development Course

Start Date: 
On-Demand @ Anytime
Duration: 
4-8 weeks maximum
Course Level: 
Professional Development
Transferable Credits Towards a UCC Degree: 
1-2
Fee: 
US$90 with certification or FREE without certification
Certification: 
UCC Certificate of Achievement & Certificate of Completion from relevant US university
Delivery Mode: 
100% Online/Asynchronous as well as Offline via pre-recorded video based lectures by international online instructors

Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO.

You will be introduced to the foundational elements of how search engines work, how the SEO landscape has changed and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from search engines. You will also discover how to position yourself for a successful career in SEO should this subject prove interesting to you. We hope this taste of SEO, will entice you to continue through the Specialization.