Course: Global Context for Business
Course Code: BUSI6001
Credit Hours: 3
This course presents a systematic overview of global and international business. There is an integrated progression of topics beginning with an understanding of what constitutes global business; the globalisation of markets and the internationalisation of the firm; the cultural environment of IB; political, legal, and economic systems, and government intervention; entering and operating in global markets; influences on international investment, finance, and business; global strategy and marketing; and human resource management in the global firm.