BSc. in Marketing
(effective fall 2017)
4 Year Degree Course
Today’s businesses require creative marketing professionals who understand the dynamics of a competitive economy. They are focused on consumer needs, possess the ability to translate those needs into products and services and then selling them for a profit. Those who excel in the field of marketing possess special skills: intuition, logic, creativity, well developed analytical skills and leadership abilities. No doubt, a good marketer is a necessary adjunct to the profitability and hence, the success of any business.
The University of the Commonwealth Caribbean (UCC), strives to keep its programme content engaging and relevant to business needs. This programme structure which becomes effective in Fall 2017, reflects our commitment to provide students with the best curriculum to meet their aspirations for success in business.
You have the choice of selecting courses or modules, so that your course of study is completed through classes ideally in the daytime but with flexibility for classes in the evening or on Sundays.
Students have the option of receiving an accredited Associate of Science Degree award in Marketing after 2 years of study in this programme.
The Bachelor of Science Degree in Marketing from the University of the Commonwealth Caribbean(UCC), is so structured to give aspiring marketing specialists an opportunity to develop the knowledge, analytical skills and techniques used by successful marketing professionals.
The curriculum has been designed to include the most current trends, techniques and practices of contemporary marketing. Some of the specialised modules include: Brand & Product Management, Social Media Marketing, Destination & Attractions Marketing, Retail Management, Sales Management, Consumer Behaviour, Public Relations, Advertising and Strategic Marketing.
UCC is a tertiary institution registered by the University Council of Jamaica (UCJ), the official local accrediting body for tertiary education. The B.Sc. degree in Marketing is an accredited programme with UCJ.