Principles of Marketing
UCC Single Module Certificate Course
Start Date:
May 19, 2024
Transferable Credits Upon Completion:
3
Duration:
10 Weeks / 45 Hours
Time:
6:00 PM - 8:00 PM
Days:
Tuesdays
Application Fee:
$2,000 JMD
Course Fee:
$42,900 JMD
Delivery Format:
Hybrid
Examination format may be face to face
This introductory course in marketing will expose students to the fundamentals and principles of marketing. Participants will gain a general knowledge of marketing, marketing research, consumer behavior, designing and developing products and the pricing and placing of products. Emphasis will be placed during the course on the application of the marketing principles to real world situations
This course is open-entry. There are no prerequisites for entry.
UPCOMING CERTIFICATE COURSES