BACHELOR OF ARTS IN
MARKETING

Degree Type: Bachelor of Arts
Credits: 120
Awarding Institution: UCC Global
Delivery Modality: 100% Online or Blended

PROGRAMME DESCRIPTION
Marketing bridges the gap between businesses and potential customers as it is centred around creativity, problem-solving, and educating potential customers about your product and service. It is a complex discipline that combines elements of advertising, communication, research, and finance. The online marketing degree from UCC Global was created to develop the skills and knowledge you will need to succeed in the marketing field. Help companies build and maintain relationships with their clients and customers by pursuing your bachelor’s degree in marketing. 
 
COURSE OBJECTIVES
Upon completion of your online Bachelor of Arts in Marketing degree, you will be able to:
  • Apply management and marketing concepts to diverse marketing needs within domestic and multiple global cultures
  • Employ market research, data analysis, and analytics techniques to make informed marketing decisions
  • Compare legal, ethical, sustainable, and socially responsible marketing principles
PROGRAMME STRUCTURE
Some of the major courses in the Bachelor's of Arts in Marketing include:  
  • ACC 205 Principles of Accounting 
  • BUS 317 Introduction to Advertising
  • BUS 343 International Marketing
ENTRY REQUIREMENTS

FIRST-YEAR STUDENTS

  • High school diploma, GED, or Certificate of Equivalency / Proficiency (with minimum Grade Point Average of 2.5 from high school)
  • Passes in 5 GCE O Level / CSEC passes at A, B or C including Mathematics and English or International Baccalaureate (IB) or other international qualification deemed equivalent (subject to UCC Global's approval) may be required for Regional (Caribbean) Applicants Only.
  • Official Transcripts of all secondary school (and other universities) coursework and grades (translated in English). “Official” means that the applicant must request that his school send transcripts directly to the UCC Global's Registry (registry@ucc.edu.jm OR uccadmissions@ucc.edu.jm)
  • All official transcripts must also be sent to World Education Services (WES) for evaluation.
  • The language of instruction at UCC Global is English. Applicants whose first language is not English will be required to demonstrate English Language proficiency, through the completion of an approved English testing regime such as, the Test of English as a Foreign Language (TOEFL).

TRANSFER STUDENTS

  • Students who have successfully completed college credits may be eligible to transfer those credits to the UCC Global. Final determination on the eligibility of the transfer of credits will be made once your application and transcript(s) are received, reviewed and approved by the UCC Global.
  • The language of instruction at UCC Global is English. Applicants whose first language is not English will be required to demonstrate English Language proficiency, through the completion of an approved English testing regime such as, the Test of English as a Foreign Language (TOEFL).

Fees

UCC GLOBAL UNDERGRADUATE PROGRAMS TUITION

Jamaican Students

$3,000 USD per academic year

($5,000 USD tuition per academic year - $2,000 USD scholarships for all successful candidates)

Caribbean/Regional Students

$5,000 USD per academic year
(Eligible successful candidates will benefit from a $1,000 USD scholarship)

International Students

$7,500 USD per academic year
($12,000 USD tuition per academic year - $4,500 USD scholarships for all successful candidates)


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