BACHELOR OF ARTS IN
MARKETING AND PUBLIC RELATIONS

The Bachelor of Arts in Marketing and Public Relations from the University of the Commonwealth Caribbean Global Campus (UCCGC), focuses on the strategic management of an organization's relationships with multiple stakeholders. You will gain additional insight into modern communication strategies that enhance brand image value that influence market returns. Competencies learned within the Public Relations emphasis are marketing and branding, evidence-based decision making, market research and communication strategies. The type of occupations that may be interested in earning this emphasis includes public relations specialist, brand manager, public administration, non-profit management, sales agent, manager, market analyst, employee relations, etc.

 


Fees

Caribbean/Regional & Jamaican Students

$3,000 USD per academic year 
($4,000 USD tuition per academic year - US$1,000 USD scholarships for all successful candidates)

International Students

$7,500 USD per academic year
($12,000 USD tuition per academic year - $4,500 USD scholarships for all successful candidates)


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