BACHELOR OF ARTS IN
MARKETING AND PUBLIC RELATIONS

Degree Type: Bachelor of Arts
Awarding Institution: UCC Global
Delivery Modality: 100% Online or Blended

PROGRAMME DESCRIPTION  
The Bachelor of Arts in Marketing and Public Relations from UCC Globalfocuses on the strategic management of an organization's relationships with multiple stakeholders. You will gain additional insight into modern communication strategies that enhance brand image value that influence market returns. Competencies learned within the Public Relations emphasis are marketing and branding, evidence-based decision making, market research and communication strategies. The type of occupations that may be interested in earning this emphasis includes public relations specialist, brand manager, public administration, non-profit management, sales agent, manager, market analyst, employee relations, etc.

PROGRAMME STRUCTURE
Some of the major courses in the Bachelor's of Arts in Marketing and Public Relations include:  

  • BUS317 Introduction to Advertisting
  • BUS336 Marketing Strategy
  • BUS339 Marketing Research 
ENTRY REQUIREMENTS

FIRST-YEAR STUDENTS

  • High school diploma, GED, or Certificate of Equivalency / Proficiency (with minimum Grade Point Average of 2.5 from high school)
  • Passes in 5 GCE O Level / CSEC passes at A, B or C including Mathematics and English or International Baccalaureate (IB) or other international qualification deemed equivalent (subject to UCC Global's approval) may be required for Regional (Caribbean) Applicants Only.
  • Official Transcripts of all secondary school (and other universities) coursework and grades (translated in English). “Official” means that the applicant must request that his school send transcripts directly to the UCC Global's Registry (registry@ucc.edu.jm OR uccadmissions@ucc.edu.jm)
  • All official transcripts must also be sent to World Education Services (WES) for evaluation.
  • The language of instruction at UCC Global is English. Applicants whose first language is not English will be required to demonstrate English Language proficiency, through the completion of an approved English testing regime such as, the Test of English as a Foreign Language (TOEFL).

TRANSFER STUDENTS

  • Students who have successfully completed college credits may be eligible to transfer those credits to the UCC Global. Final determination on the eligibility of the transfer of credits will be made once your application and transcript(s) are received, reviewed and approved by the UCC Global.
  • The language of instruction at UCC Global is English. Applicants whose first language is not English will be required to demonstrate English Language proficiency, through the completion of an approved English testing regime such as, the Test of English as a Foreign Language (TOEFL).

Fees

UCC GLOBAL UNDERGRADUATE PROGRAMS TUITION

Jamaican Students

$3,000 USD per academic year

($5,000 USD tuition per academic year - $2,000 USD scholarships for all successful candidates)

Caribbean/Regional Students

$5,000 USD per academic year
(Eligible successful candidates will benefit from a $1,000 USD scholarship)

International Students

$7,500 USD per academic year
($12,000 USD tuition per academic year - $4,500 USD scholarships for all successful candidates)


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