BACHELOR OF ARTS IN
MARKETING AND PUBLIC RELATIONS
The Bachelor of Arts in Marketing and Public Relations from the University of the Commonwealth Caribbean Global Campus (UCCGC), focuses on the strategic management of an organization's relationships with multiple stakeholders. You will gain additional insight into modern communication strategies that enhance brand image value that influence market returns. Competencies learned within the Public Relations emphasis are marketing and branding, evidence-based decision making, market research and communication strategies. The type of occupations that may be interested in earning this emphasis includes public relations specialist, brand manager, public administration, non-profit management, sales agent, manager, market analyst, employee relations, etc.