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Using effective marketing and branding to maximise business growth

Using effective marketing and branding to maximise business growth

The marketing sector is never static: new trends, emerging technologies and innovative tactics continue to shape it as a fast-paced, ever-changing environment. In order for businesses of all sizes to succeed in this highly competitive – and increasingly crowded – space, they require high-quality marketing strategies and tactics.

With so many marketing tools and techniques now at their disposal, it can be unclear which approach businesses should adopt to drive business growth and attract new customers. There are a wealth of marketing tactics to choose from to help generate leads, sales, traffic, referrals, sign-ups and brand awareness. Deciding on the most beneficial tactics – and then factoring them into a wider marketing strategy – is key to achieving the desired outcomes. Otherwise, there’s a real danger of wasting marketing budget and resources that could’ve been better employed elsewhere.

Strategies to drive business growth in 2022

Staying competitive in the crowded healthcare market

Staying competitive in the crowded healthcare market

The healthcare industry is one of the largest and fastest-growing in the world, with global healthcare spending expected to reach more than $10 trillion by 2022. As such, healthcare marketing is both a lucrative and crowded market. The result? Prospective patients have more choices than ever before.

Gone are the days when location and proximity were the most important factors in choosing between healthcare providers. Patients are now undertaking more thorough research, making decisions based on a range of metrics: rankings, pricing, expertise, reputation. As an industry characterised by rapid change and innovation, those responsible for marketing healthcare services require agility and focus to develop integrated plans capable of attracting and retaining patients.

The justice system and public health: promoting the health of people with criminal backgrounds

The justice system and public health: promoting the health of people with criminal backgrounds

Health policies that improve the health of all people, with a particular focus on the most vulnerable in communities, are instrumental to unlocking meaningful change – change that goes far beyond individual health and wellbeing.

The health of patients with criminal backgrounds is a matter of public health. The Lancet report that more than 10 million people are currently held in penal institutions around the world; the majority of them will be released at some point, with many cycling in and out of prison repeatedly. The health of this population is, in every sense, largely a matter kept behind closed doors. 

Events such as the Covid-19 pandemic – where prison populations suffered from the virus at disproportionate rates – remind the world of the health challenges and outcomes routinely faced by this section of society.

Recovering, rebuilding and restructuring: Covid-19 and financial sector transformation

Recovering, rebuilding and restructuring: Covid-19 and financial sector transformation

Financial institutions and the world over have been rocked to their core by the Covid-19 crisis. The pandemic’s seismic impact is far from over; the sector will be monitoring and responding to the many, widespread effects for a long time to come. What are the most-pressing financial challenges for societies and their economies, and how might they be mitigated? Now that short-term impacts have been weathered, how might financial markets face more medium and long-term consequences? Is global banking prepared for similar disruptions to economic activity and downturn?

In an interconnected global environment, the financial system is one characterised by volatility and speed of change. There are implications for the whole financial ecosystem, including asset management, investment banks, capital markets, regulators and insurers. Cross-sector expertise, insights and technology are pivotal to making wise decisions regarding future financial stability and resilience – both in terms of how systems must operate and, crucially, how customers are protected.

What’s next for the financial services sector in 2022?

What’s next for the financial services sector in 2022?

The last few years have seen great upheaval within the financial services and banking industry. From the Covid-19 pandemic – which disrupted business practices and ways of working – to ever-evolving technological advances and the agility and success of tech-driven start-ups, changes have been both fast and far-reaching.

The immediate future is not set to stabilise just yet: during this critical period it will be sink or swim for many financial institutions as they seek to adapt to this new landscape. Pre-pandemic, change for the majority of the world’s leading banks was cautious and incremental; post-pandemic, it is characterised by digital readiness and an ability to overcome traditional business models. While the future is yet to be determined, the requirement for providers to capitalise on customer experience, innovation and operational transformation is certain.

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