Essential Principles of Marketing
UCC COAS Single Module Certificate Course
Essential Principles of Marketing
Take Essential Principles of Marketing as one focused module from UCC's Diploma in Business Administration. This option is available for continuing education, refresher study or professional development without enrolling in the full Diploma.
Study one Diploma module on its own
Single-module learners join the Diploma cohort during the current course dates shown on this page. The module structure provides 36 lecture hours plus 9 self-guided hours.
After successful completion, UCC issues a certificate similar in format to the Diploma certificate but listing only the course completed.
Course details
About this course
This introductory course in marketing will expose students to the fundamentals and principles of marketing. Participants will gain a general knowledge of marketing, marketing research, consumer behaviour, designing and developing products and the pricing and placing of products. Emphasis will be placed during the course on the application of the marketing principles to real world situations.
A focused way to refresh or build professional knowledge
This single-module option may be used for continuing education, a refresher in a business subject or professional development. If you want the full qualification and the complete sequence of business modules, view the Diploma in Business Administration.
Ready to take this module?
Review the current course dates above, then submit the Short Courses application form online.
ALL UPCOMING SHORT COURSES
ALL CXC/CSEC COURSES
