Bachelor of Science in
with major in

4 Year Degree Course
Today’s businesses require creative marketing professionals who understand the dynamics of a competitive economy. They are focused on consumer needs, possess the ability to translate those needs into products and services and then selling them for a profit. Those who excel in the field of marketing possess special skills: intuition, logic, creativity, well developed analytical skills and leadership abilities. No doubt, a good marketer is a necessary adjunct to the profitability and hence, the success of any business.

This course is ideal for the creative mind, as it combines content rich in digital marketing such as: search engine optimization, email marketing, mobile marketing, digital analytics, advertising design and digital video production with business courses relevant to the true marketing spirit including advertising, media planning & buying and research skills for advertising management.

You have the choice of selecting your courses or modules, so that your course of study is completed ideally through classes in the daytime but with the flexibility for classes in the evening or on Sundays.

Students have the option of receiving an Associate of Science Degree award in Marketing after 2 years of study in this programme.

Course Objective
The Bachelor of Science Degree in Marketing with a major in Digital Marketing & Advertising Management from the University of the Commonwealth Caribbean (UCC), is so structured, to give aspiring marketing specialists an opportunity to develop the knowledge, analytical skills and techniques used by successful digital marketing professionals.

The curriculum has been designed to include the most current trends, techniques and practices of contemporary digital marketing. Students will also have the opportunity to sit the international examination, from the Digital Marketing Institute in the United Kingdom, for certification as a Digital Marketing Professional.

UCC is a tertiary institution registered by the University Council of Jamaica (UCJ), the official local accrediting body for tertiary education. The B.Sc. degree in Marketing is an accredited programme with UCJ.

View Programme Structure »



  • To be unconditionally admitted to complete UCC undergraduate programmes, individuals should possess a minimum of five (5) subjects at the GCE or CSEC level at grades A, B, C or 1, 2, 3 respectively. A CSEC pass at level 3 must have been obtained since 1998.
  • Candidates who have a minimum of 4 CXCs can also apply pending the outstanding CXC subjects or can opt to do UCC replacement courses Core Mathematics, English for Academic Purpose and Fundamentals of Accounting.
  • Mature Entry: Must be working for 5 years or more, be at a minimum age of 25 years. Academic qualifications, a detailed resume, a job letter and 3 professional references will be required.


  • Evening Classes (Monday – Thursday) 5:30 p.m. – 8:30 p.m.
  • Early Bird* Classes (Monday – Thursday) 7:00 a.m. – 8:30 a.m.
  • Sunday Classes (3 classes 9:00 a.m. – 6:30 p.m.)
  • Day* Classes (9:00 a.m. – 4:30 p.m.)