Course: Entrepreneurial Marketing
Course Code: ENTR6002
Credit Hours: 3
The aim of this course is to enable students to understand how to develop a marketing plan for new ventures. The skills and knowledge learnt will enable a student to identify which marketing techniques and theories are most suitable for new ventures, whether they are creating a new business or within an existing organisation. This course examines the theory and practice of marketing for entrepreneurial ventures. This course provides a roadmap for students to employ the tools and techniques of entrepreneurial marketing to create a sustainable competitive advantage.