Course: Marketing Management and Strategy

Course Code: MGMK6006
Credit Hours: 3

For many organisations in contemporary business environments, effective marketing strategies are a critical determinant for success. As such, this course is designed to provide marketing practitioners, business managers and decision-makers, with the understanding of various strategic marketing techniques for business success. Marketing practitioners need to equip themselves with the skill sets to analyse markets and make appropriate plans to formulate relevant strategies for implementation.

Marketing Management Strategy is an advanced marketing course, which utilises an analytical approach and appropriate case studies to solve marketing problems at the executive marketing and managerial level. It examines the principles supporting effective and efficient marketing strategies, to promote sustainable growth for modern organisations. Emphasis is placed on the development and application of strategic marketing management theory and practices, to achieve competitive advantage and substantive growth.