Fundamentals of Consumer Psychology
UCC COAS Single Module Certificate Course
Fundamentals of Consumer Psychology
Take Fundamentals of Consumer Psychology as one focused module from UCC's Diploma in Business Administration. This option is available for continuing education, refresher study or professional development without enrolling in the full Diploma.
Study one Diploma module on its own
Single-module learners join the Diploma cohort during the current course dates shown on this page. The module structure provides 36 lecture hours plus 9 self-guided hours.
After successful completion, UCC issues a certificate similar in format to the Diploma certificate but listing only the course completed.
Course details
About this course
Participants will get an understanding of the concepts upon which the discipline of consumer behaviour is based and understand how consumers make decisions about products. Participants will be able to appreciate the needs and motivations of consumers as well as the social and cultural dimensions of consumer behaviour.
A focused way to refresh or build professional knowledge
This single-module option may be used for continuing education, a refresher in a business subject or professional development. If you want the full qualification and the complete sequence of business modules, view the Diploma in Business Administration.
Ready to take this module?
Review the current course dates above, then submit the Short Courses application form online.
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