This course will enable students to build an organic search marketing strategy that brings

the right kind of visitors to their website.

Students will learn how to boost online conversions, stand out in today’s fiercely competitive online marketplace and ensure the best possible return on investment (ROI).

At the end of this course, students should be able to:

• Distinguish between SEO and paid search on the internet
• Recognise how a search engine is structured and works
• Outline the process of setting SEO objectives
• Apply skills in driving website traffic
• Configure a website for visibility
• Utilise SEO metrics to measure website traffic success and problem-solving techniques