How to create an effective marketing strategy for digital and physical retail settings
The Covid-19 pandemic has had an undeniable and significant impact on the retail industry. Few among us will have failed to notice the closure of physical stores in our towns and cities. Forbes reported that more than 15,500 retailers closed their brick-and-mortar stores in 2020 alone – a figure that has risen steadily since 2010. Those in the sector have been forced to pivot – accommodating rapid change and disruption as customers make different retail decisions – and adapting marketing tactics to suit.
Next-generation retail marketing strategy is focused on improving the customer experience. Customers, who are already capable of purchasing through an assortment of channels, exercise considerable control over their path to purchase. In order for businesses to remain relevant and profitable in this consumer-centric retail space, marketing efforts will need to be adaptable, data-driven and innovative, engineering memorable and hassle-free shopping experiences.
The role of ethics in responsible healthcare management
The healthcare industry is complex. All roles within it – from administrators and clinicians on the frontline, to managerial roles behind the scenes – can be both highly rewarding and highly challenging. Jobs throughout the healthcare system are inherently full of decisions: from the type of care a patient receives, to the resources a care unit needs, each carries consequences for patients’ lives and can lead to conflicts.
As such, high ethical standards for public health are critical to healthcare. Decisions and issues of this nature – where lives are at risk – are part and parcel of the day-to-day roles of health professionals across the sector.