Social Media/Market Optimisation
UCC Single Module Certificate Course
Start Date:
September 8, 2024
Duration:
13 weeks / 45 Hours
Time:
8:30 PM - 10:30 PM
Days:
Tuesdays
Application Fee:
$2,000 JMD (non-refundable)
Course Fee:
$42,900 JMD
Delivery Format:
Online
This course reviews how organizations use social media tools as part of their marketing and communications strategies. Participants will appreciate the ways in which popular social media applications can be used to accomplish organizational goals and objectives, and to build awareness.
GENERAL OBJECTIVES:
At the end of the course, students should be able to:
- Outline the value of social media as a strategic business tool.
- Discuss how social media benefits can be measured.
- Evaluate the social media space as more than a leisure activity.
This course is open-entry. There are no prerequisites for entry.
UPCOMING CERTIFICATE COURSES