Social Media/Market Optimisation
UCC Single Module Certificate Course
Start Date:
May 19, 2024
Transferable Credits Upon Completion:
3
Duration:
10 Weeks / 45 Hours
Time:
8:30 PM - 10:30 PM
Days:
Tuesdays
Application Fee:
$2,000 JMD
Course Fee:
$42,900 JMD
Delivery Format:
Hybrid
Examination format may be face to face
This course reviews how organizations use social media tools as part of their marketing and communications strategies. Participants will appreciate the ways in which popular social media applications can be used to accomplish organizational goals and objectives, and to build awareness.
GENERAL OBJECTIVES:
At the end of the course, students should be able to:
- Outline the value of social media as a strategic business tool.
- Discuss how social media benefits can be measured.
- Evaluate the social media space as more than a leisure activity.
This course is open-entry. There are no prerequisites for entry.
UPCOMING CERTIFICATE COURSES