Marketing Communications Planning
UCC Single Module Certificate Course
Start Date:
September 8, 2024
Duration:
13 weeks / 45 Hours
Time:
6:00 PM - 8:00 PM
Days:
Mondays
Application Fee:
$2,000 JMD (non-refundable)
Course Fee:
$42,900 JMD
Delivery Format:
Online
Participants will get an understanding of the process and advantages of marketing communications and understand that messages must be strategically coordinated for maximum impact.
As such, students will be able to appreciate the value and importance of an integrating the marketing communications approach.
On successful completion of this course, participants should be able to:
- Evaluate marketing communications’ role in the marketing mix, taking into account the specific functions of consumer behaviour and research in the planning of an integrated marketing communications campaign.
- Prepare online and offline advertisements, public relations and sales promotion materials considering both client requirements and budget limitations.
- Determine effective and efficient media placement for marketing communications messages.
- Demonstrate understanding of the relationship between marketing communications and branding strategy.
- Determine appropriate segmentation and positioning strategies for the development of an integrated marketing communications plan.
This course is open-entry. There are no prerequisites for entry.
UPCOMING CERTIFICATE COURSES