Digital Analytics/Strategy & Planning
UCC Single Module Certificate Course
This course identifies the core components of an effective digital marketing strategy and explains how to develop an effective budget plan and measure the ROI for digital activities. It covers how to set clear and actionable objectives and measurable KPIs as well as the key research activities to undertake to guide channel selection and messaging.
The course introduces key concepts underpinning effective website design and the purpose of website optimization. It also covers the fundamentals of web analytics and the associated legal responsibilities and best practices concerning data collection, consent, and privacy that enable a digital marketer to draw actionable conclusions from website or marketing channel data.
GENERAL OBJECTIVES
- Develop a strong understanding of digital marketing strategy
- Introduce key concepts in website design
- Apply analytical tools to measuring KPIs in digital marketing
UPCOMING CERTIFICATE COURSES