In contemporary marketing, the marketing professional must engage with digital media as part of the communications process. Digital media marketing involves the use of new and emerging technology that drives the internet and social media platforms, as part of the integrated marketing communications strategy.

This course will provide Content Marketing training and professional guidance on how to leverage your company's marketing, sales, and social content to engage consumers and improve ROI.

Students will develop a strong understanding of content marketing, including tools and strategies to reach marketing and revenue goals. We will be delivering knowledge on proven tracking methods to measure and build out effective content marketing strategies and calendars.

At the end of this course, students should be able to:

• Outline how digital strategies govern how digital media is used to achieve commercial goals. A key foundation of digital strategy, as you will learn, is that it is primarily about understanding your audience, their behaviours, and how you might craft new behaviour that involves your brand, product, or services online.
• Define and identify the key benefits of content marketing in contemporary business practices
• Recognize the importance of aligning content marketing to the buyer’s journey
• Outline a plan to execute the content marketing strategy
• Demonstrate content creation, content curation, and how to extend the value of content using scheduling tools and promotion methods 

Examine the key metrics and tools for measuring the performance of a content marketing  strategy.